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Lobo Natural Medicine

Creative direction for a naturopath healthcare clinic. The goal was to develop a brand that reflected Lobo Natural Medicine’s values such as; treat the whole person, finding the root cause, partnership with the patient, takes time to listen & customized care. Then it was combined with a logo that represents natural, medicine (without using too much green), water, life, elements of nature and warmth.


Responsible for the brand identity + logo design, website design + UI/UX, (CMS) management, copywriting, product photography, digital & print marketing, building & office signage with a custom wall mural decal! Since the website redesign with a brand refresh, in May of 2021, and implementing new digital strategies LoboNM has seen a 200% increase in monthly web traffic. The patient load has nearly tripled since the same time last year >

Deliverables: Logo, custom website design and management (CMS), business cards, building signage, wall mural, labels, brochures and posters.

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