Birdbaby Apparel Co.
Brand Identity + Web + Merchandise
Creative direction of an e-commerce store for children's apparel company. BirdBaby Apparel was founded on the love of lil people patterns, nature, animals and color! We reimagined what loungewear & activewear sets look like to our young children.
Responsibilities included; merch design, logo design, brand identity, color story, UI/UX design of e-commerce website (CMS), copywriting, product photography, print + digital marketing (social media, banner ads and building signage.
Amazing startup with a unique brand story that connects with families. I gained a ton of valuable information about the supply chain, merchandising, inventory, sourcing, surface design and garment production.
Deliverables: logo design, brand identity, UI e-commerce design, social media campaigns, digital and print marketing and procurement.